Rinaldi Group SpA Benefit and Innovative SME, wasestablished in 1965 in Giffoni Valle Piana (SA).It is a leading wellness tech company in design andproduction of high-quality mattresses.We produce 100% made in Italy collections, combininghigh levels of craftsmanship with sustainability.To guarantee sustainability Rinaldi Group uses naturalmaterials such as hemp.The activity is divided into: production of mattresses(spring mattresses with various comfort levels, latex andpolyurethane foams) and in the marketing of bedsystems and accessories. The Rinaldi Group's business model is based onconstant Research and Development, the truedistinguishing feature of the company. We have been inpartnership with the University of Salerno for years, wehave together found solutions that enhance the sleepcomfort, going so far as to obtain two patents. Thanks to the deposit of the patents, it is the onlycompany in Italy that presents in its commercial offerscientifically tested mattresses for comfort andergonomics, according to the principles ofComfort-Driven Design. Benefit company- Governance: Transparency and responsibility of the company aiming atcommon benefit, with a focus on creating a positive impacton the society and the environment in order to createlong-term sustainable values for all stakeholders andshareholders.- Employees: People and their well-being at the centre, through trainingactivities, opportunities for personal growth, remuneration,benefits, quality of the working environment, internalcommunication, flexibility and job security with attention togender equality and diversity management.- Community: Deep-rooted relations with the territory and the localcommunity, voluntary actions, donations, cultural and socialactivities aimed at generating shared value for thecommunity and supporting local development.- Environment: Identification of quality raw materials with low environmentalimpact, with the aim of create a reuse of mattress materialsat the end of their cycle by inserting them in the circulareconomy.- Customers: Value created for direct and end consumers in terms ofquality assurance of the products (guarantying various levelsof comfort), quality of pre- and after sales, data privacy anddata security.Our value drivers- Sustainability: More aware consumers of environmental issues, becoming selling points.- Ergonomics: The only company in the industry withscientifically tested mattresses compliant with the Comfort-drivendesign.- Wellness and health: Awareness of the importance of sleepto ensure psychophysical well-being.- Digitasion: Orientation towards 'smart manufacturing',ecommerce development, use of APPs with a health & wellness perspective.- Tailor made services: Innovative and customized services,often developed on the input of customers themselves inresponse to their specific needs.- Innovation: Smart bedding products decisive in attractingcustomers and expanding the market as a result ofthe study of innovative and environmentally sustainable materials.Continuous Innovation2008 - Marketing and product innovation: Restyling andrepositioning of the brand. Market launch of new products thanks to theexpertise of Rinaldis.2011 - D.N.A project: Analysis of correlations between morphologicalcomposition and functional performances of conventional and innovativepolyurethane foams.2016 - Filing of two patents: Cushioned support of the human body. Method for designing a customized mattress.2018 - TRA.MA: Mattress traceability project on Industry 4.0, thanks to which we received 2 SMAU awards, one regionalin 2021 and one national in 2022.2021 - Patents: Filing of a patent for the measurement andevaluation of the durability of a mattress. 2022 - Innovation of the internationalisation modelParticipation in trade fairs and orientation towards digitisation.